Keyword DM Automation for Instagram
Someone DMs you "PRICE". ReplyChat detects the keyword and instantly replies with your message and link. Simple, fast, automatic.
1. They DM a keyword
A follower sends "PRICE", "GUIDE", or any word you chose.
2. ReplyChat detects it
The keyword trigger matches instantly — no manual checking.
3. They get your reply
Your automated DM with the link arrives in seconds.
Why keyword automation works
- People who DM you are your warmest audience — keyword replies meet them the moment they ask.
- One keyword can serve unlimited people simultaneously — no more copy-pasting the same answer.
- Every keyword conversation lands in your inbox with click tracking, so you know exactly which offers work.
Popular keywords
- PRICE — send pricing and checkout links
- GUIDE — deliver free PDFs and lead magnets
- LINK — share product pages
- DEMO — book calls and demos
- CODE — distribute discount codes
- HELP — route to support
Frequently asked questions
What is Instagram keyword DM automation?
You register a keyword — for example PRICE — and the automated message that should follow. When someone sends you a DM containing that keyword, ReplyChat detects it and instantly starts the conversation with your response and link.
How is this different from comment automation?
Comment automation reacts to public comments on your posts and Reels. Keyword DM automation reacts to direct messages people send to your inbox. Many businesses use both: comments for public reach, keyword DMs for people already in your inbox.
Can I set up multiple keywords?
Yes. Each keyword gets its own automation — PRICE sends pricing, GUIDE sends your free PDF, LINK sends the product page. All run simultaneously.