Turn Instagram Comments Into DMs
Someone comments on your post. Seconds later, the exact link they asked for lands in their DMs. No manual replies, no "link in bio", no lost sales.
1. They comment
A follower drops a keyword like "PRICE" under your Reel.
2. They get a DM
ReplyChat instantly sends the link, catalog, or guide you chose.
3. They tap
The DM contains a trackable button — you see every click.
Why comment-to-DM converts so well
A comment is the strongest buying signal on Instagram. The person is already engaged, already curious, and asking for exactly one thing. Every second between their comment and your answer is a chance they scroll away or buy somewhere else.
ReplyChat closes that gap to seconds. You pick the keyword, pick the link, and every matching comment gets an instant, personal-feeling DM — even at 3 AM, even with 500 comments a day. The link arrives while they are still looking at your content, which is why comment-to-DM routinely outperforms bio links and story links.
Popular ways to use it
- Send pricing catalogs when people comment "PRICE"
- Deliver free guides or PDFs for a "GUIDE" keyword
- DM product links when followers ask "LINK"
- Share discount codes to everyone commenting a promo word
- Route interested buyers straight to checkout
- Build a list of engaged leads automatically
Frequently asked questions
How does Instagram comment-to-DM automation work?
You choose a keyword (for example "PRICE") and the message ReplyChat should send. When a follower comments with that keyword on your post or Reel, ReplyChat detects it through the official Instagram API and instantly sends them a DM containing your link, catalog, or offer.
Do I need to approve every DM?
No. Once your automation is active it runs 24/7 without any manual work. Every sent DM is logged in your ReplyChat inbox, and you can pause or edit an automation at any time.
Is this allowed by Instagram?
Yes. ReplyChat is built on the official Meta Graph API for Instagram, the same infrastructure Meta provides for business messaging. No unofficial scraping or account automation is involved.
Can I send different links for different keywords?
Yes. Create one automation per keyword — for example PRICE sends your pricing catalog, GUIDE sends a free PDF, and LINK sends the product page. Each runs independently on all your connected posts.
Turn your next comment into a sale
Start NowPart of Instagram DM automation — explore Story Reply Automation, Keyword DM Automation, and Follow to DM.