Automate Your Instagram DMs
Automate Instagram DMs from comments, Story replies, keywords, and new followers — instantly, 24/7, on the official Instagram API. Set it once, let every post keep converting.
Start NowWhat is Instagram DM automation?
Instagram DM automation means your direct messages respond automatically to real signals: a comment on your Reel, a reaction to your Story, a keyword in a DM, or a brand-new follower. Instead of answering hundreds of "how much?" and "link?" comments by hand, an automation detects the trigger and sends the right message — with the right link — in seconds.
Done through the official Instagram API (as ReplyChat does), this is fully compliant: you are responding to people who explicitly engaged with your content. It is the opposite of cold-DM spam, and it is why engagement-based DMs consistently outperform bio links.
How ReplyChat automates DMs
Comment → DM
A follower comments a keyword like "PRICE" on your post or Reel. ReplyChat instantly DMs them your link, catalog, or guide.
Learn more →Story Reply → DM
Story replies, reactions, and mentions each get an automated DM — a thank-you, an offer, or your link.
Learn more →Keyword → DM
Someone DMs you the word "PRICE". ReplyChat detects it and starts the conversation with your automated response.
Learn more →Follow → DM
A new follower gets a warm welcome DM with your best link the moment they follow you.
Learn more →Built-in lead capture
Every automated DM carries a trackable link. You see which post, which trigger, and which message produced each click — and every conversation lands in one clean inbox where you can tag leads and follow up personally. Comments become contacts; contacts become sales.
Set it up in minutes
1. Connect
Link your Instagram account through the official Meta login.
2. Create
Pick a trigger and keyword, write your DM, attach your link.
3. Convert
Every matching interaction gets an instant DM. Track every click.
What creators automate
- Deliver pricing catalogs and product links from comments
- Send free guides, PDFs, and lead magnets from Stories
- DM discount codes to everyone commenting a promo word
- Welcome new followers with your best offer
- Answer "PRICE" DMs automatically, day and night
- Track which posts actually drive clicks and sales
Official API. Account-safe by design.
ReplyChat is built exclusively on the Instagram Graph API — the same official Meta infrastructure used for business messaging. No browser extensions, no account sharing, no gray-area tricks. Your account stays in good standing while your DMs run themselves.
Frequently asked questions
What is Instagram DM automation?
Instagram DM automation sends direct messages automatically based on triggers — such as a comment containing a keyword, a story reply or reaction, a new follower, or an incoming DM — without you manually writing each message. Tools like ReplyChat do this through the official Instagram API.
Is Instagram DM automation allowed?
Yes, when it is done through the official Instagram Graph API for business messaging, which is exactly how ReplyChat works. Automations that rely on unofficial apps, browser hacks, or mass cold DMs violate Instagram policies and risk account restrictions.
Can I send a link automatically when someone comments?
Yes. With ReplyChat you choose a keyword (for example PRICE), attach your link, and every matching comment receives an instant DM with the link. This is the most popular Instagram automation for creators and shops.
What triggers can start an automated DM?
ReplyChat supports comment keyword triggers on posts and Reels, story replies and reactions, story mentions, keyword DMs (someone DMs you a word and your automation responds), and new-follower welcome messages.
Will my automated messages feel spammy?
No, because reply-automation is opt-in by nature: the person commented, reacted, or messaged you first. You are responding to their request with exactly what they asked for — that is why these DMs get high open and click rates.
How much does Instagram DM automation cost?
ReplyChat uses flat monthly pricing starting at $9/month . Unlike contact-based pricing, your bill never increases as your audience grows.